01 Founder journey study
This guided walkthrough tests whether founders can discover a relevant pathway, understand its timing, and find the right human without assistance.
02 Choose a starting point
Scenario selection stays in your browser tab and is never sent with study events. Facilitators can assign one journey to test a specific stage.
Navigate the map using your actual company situation. Do not enter a name, email, or company name.
You have an idea-stage company and need to choose an initial architecture while preserving cash.
You have an early SaaS product, a venture investor, and want credits plus a useful provider contact.
You are building an AI product and need cloud credits plus model-building resources without slowing the team down.
You are evaluating a move from Google Cloud and need to understand migration help, economics, and technical contacts.
You have a meaningful on-premises footprint and need a structured migration path with cost and technical support.
You have an established SaaS product and want Marketplace, private-offer, and co-selling paths.
03 Facilitator guide
Let the participant work without coaching. Capture what they do and say before discussing why the interface may have produced that behavior.
Send one scenario link or ask the participant to use their real company.
Do not explain provider terms, statuses, or where controls are located.
Keep observed behavior and direct language distinct from product interpretation.
Ask what felt trustworthy, unfamiliar, or valuable enough to bring them back.
Coarse completion, timing, comprehension, usefulness, and willingness categories with a timestamp.
Scenario, intake answers, company, name, email, phone, cookies, fingerprint, or persistent session identifier.